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Australian Made & Owned

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Australian Made & Owned

Our Vision & Mission

To live a better tomorrow

Our mission is to create products and services that have a positive impact on people and the planet.

Working with home-grown Australian chemists to formulate powerful products suitable for Aussie hair, we developed a formidable range containing just the actives (minus the fillers) that work together to deliver a true physiological change for your hair and scalp. And guess what? No planets were harmed in the making of Unwritten.

For the Planet
Our Product Philosophy

Clever, Honest, Uplifting

We’re not just another ridiculously good-looking shampoo. We’re founded on the principle that positive change - for both your hair and the planet - doesn’t have to be grand or difficult, or expensive or inconvenient.

It’s simple: advanced technology spun into beautiful formulas that do what they say they’ll do, to give you an uplifting hair experience without sacrificing where we live.

We admit, we’re not perfect yet… but no one is (they just won’t say it to your face). But we’re 100% committed to being 100% straight with you, 100% of the time.

Science & Ingredients
Our Community

Here’s to the unsung heroes

We believe that community makes up the fabric of our society, and that when you buy local, your money should stay local. That’s why we actively support Aussie Independent Hairdressers (Indies) to develop their craft, and grow and sustain their businesses, so that they can continue making people’s days. For every product sold, we ensure that an Indie Hairdresser in our ecosystem receives a cut. Yep, a good hair day for you equals a good day for your local economy.

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