In the 1930s, the De Lorenzo brothers, Anton and Vincent, embarked on their journey in the hairdressing realm as barbers in Redfern, New South Wales. Their unmatched passion and expertise in hairdressing quickly made the "De Lorenzo" name synonymous with excellence. Over time, the De Lorenzo brand attracted the attention of high-profile and fashion-forward clientele.

De Lorenzo stands firmly on the pillars of an ethical approach to haircare. Their mission revolves around furnishing professional salons with top-notch, naturally-derived haircare products, crafted with the utmost environmental consideration. Prioritizing sustainability, De Lorenzo incorporates certified organic ingredients, embracing those that are sustainably farmed or wild-harvested. A staunch advocate against animal cruelty, they proudly hold a CCF listing (choosecrueltyfree.org.au) and abstain from using ingredients of animal origin.