If you’ve been searching for a natural, effective way to strengthen and repair your hair, it’s time to meet your new hero ingredient: phytokeratin. Also known as plant-based keratin, phytokeratin is derived from sources like corn, wheat, and soy—and it’s quickly becoming a must-have in hair care.

Why? Because it delivers many of the same benefits as animal-derived keratin while being a more sustainable, vegan-friendly option. At Unwritten Hair, we’ve harnessed the power of phytokeratin in several of our conditioners—more on those a little later.

Let’s dive into what makes phytokeratin so powerful and why it deserves a place in your haircare routine.

What Is Phytokeratin?

Phytokeratin is a plant-derived protein complex that mimics the natural keratin found in human hair. Since keratin is the structural building block of your strands, phytokeratin works to repair, strengthen, and restore damaged hair from the inside out.

By filling gaps in the hair shaft caused by heat styling, coloring, or environmental stress, it reinforces your strands, leaving them stronger, smoother, and more resilient.

Key Benefits of Phytokeratin for Hair

1. Strengthens & Repairs
Phytokeratin contains amino acids similar to those in natural hair. These amino acids repair weak spots in the cuticle, reducing breakage and split ends while boosting elasticity.

2. Deeply Hydrates
Its water-binding properties help lock in moisture, keeping hair hydrated and preventing dryness, frizz, and dullness.

3. Smooths & Adds Shine
By sealing the cuticle, phytokeratin smooths rough strands, leaving hair looking sleek, glossy, and frizz-free. For curly or textured hair, it even helps define curls and enhance natural bounce.

4. Improves Texture Over Time
Regular use of phytokeratin-infused products can transform coarse, brittle strands into hair that feels soft, smooth, and more manageable.

Unwritten Hair Products with Phytokeratin

At Unwritten, we’ve harnessed the power of phytokeratin in our conditioners to help you achieve stronger, healthier, and shinier hair:

• ✨ Bliss Out Conditioner – Formulated with corn, wheat, and soy keratin, this deeply hydrating conditioner strengthens and repairs dry, damaged hair. Perfect for restoring moisture balance and resilience.

• ✨ Lit Up Conditioner – A powerhouse blend of phytokeratin and argan oil to provide both strength and hydration. Ideal for color-treated hair, it helps prevent fading and damage.

• ✨ Level Up Conditioner – Your everyday boost of vitamins + phytokeratin. Nourishes, strengthens, and improves overall hair health with daily use.

Why Add Phytokeratin to Your Routine?

Whether your goal is to repair heat damage, fight frizz, or simply boost shine, phytokeratin is a versatile, plant-based solution that works for all hair types. By incorporating products with high concentrations of this ingredient—like Unwritten’s conditioners—you’ll see stronger, healthier, and more beautiful hair with every wash.

🌱 In summary: Phytokeratin is the natural protein your hair has been waiting for. For strength, hydration, smoothness, and shine. Make it your go-to ingredient and let your locks thrive.