Our Promise
Every drop goes further
“I want to see actual improvement in the health of my hair”
We promise:
real change, not miracle claims
Unwritten is designed to counter the impact of the harsh Aussie climate. We know that truly great products nurture hair back to health by working gently, but deeply, to revive hair and heal damage with consistent use. We’re not fussed with the ‘miracle’ buzz, we’re here to be real with you - genuine, lasting change takes time.
“I’m tired of being confused… and then let down!”
We promise:
simple, genuine performance
Unwritten is a compact, targeted range designed by leading Aussie independent hairdressers who look after Aussie hair everyday! They’ve been instrumental in guiding our formulas to help us create an effective but simplified range that can be mixed and matched to achieve exceptional results, thanks to the highest quality ingredients.
“I need to understand what’s right for my hair type”
We promise:
education, not marketing jargon
We value real education, not marketing BS. So if you’re struggling with breakage, constantly battling dry, frizzy hair, or yearning for something to soothe your scalp (that doesn’t smell like a chemist), we’ll help you identify the right products in our range by explaining the active ingredients that actually do what they claim.
“I like products that match my style and make me feel good without the huge price tag”
We promise:
look good, feel good, smell good
Our bottle design is inspired by beautiful pottery and our signature fragrances pay homage to the complex scents of luxury perfumes infused with the essence of native Australian botanicals, ready to carry you away to the heart of our sun-kissed land. Because we believe haircare doesn’t have to be all function, it has the power to spoil, relax and transport you.
“It’s important to me that I support local, not faceless corporations.”
We promise:
proven local investment
We believe that community makes up the fabric of our society, and when you buy local, your money should stay local. That’s why we actively contribute to Aussie Independent Hairdressers (Indies) to help grow and sustain their businesses; when our local economy is happy and healthy, so are our local communities. And that’s how we write a better tomorrow.
“I always look to buy sustainably-minded wherever I can.”
We promise:
sustainably-driven & driven to keep improving
We exist to create products and services that have a positive impact on people and the planet. Our range is PeTA certified vegan and animal-cruelty-free, carbon neutral, with sustainably-sourced ingredients, and packaged in bottles made from 30% recycled plastic that are 100% recyclable.
“I believe companies should give back, rather than keeping all the profits for themselves.”
We promise:
sharers, not shareholders
We’re hair lovers who are also hopeless ocean lovers, which is why we’ve chosen to contribute to the amazing work of the Reef Restoration Foundation to replenish coral in The Great Barrier Reef. For every Unwritten product sold, we donate enough to bring a baby coral to life.
“My products must be good for my health and support my ongoing wellness.”
We promise:
good for the whole you
Our hair can be a reflection of our general wellbeing, that’s why our range is free from toxic nasties, and crafted with scientifically-advanced technology together with powerful natural and native ingredients that are rich in vitamins, minerals and antioxidants that benefit both the hair and the scalp, and your overall health!
“I need to know the formulas have been made by experts, not just a company looking for a quick online sale.”
We promise:
made by Aussie chemists (not investors)
Formulated by local chemists in Sydney, our products have been scientifically formulated with the highest quality raw ingredients to carefully deliver genuine efficacy and change for your hair, while being gentle enough to work in harmony with the scalp, nourishing it and promoting a healthy environment for hair growth, strength and shine.
“I feel more confident if I can see that the products are made locally, so I know where my money is going.”
We promise:
proudly Aussie designed, made & operated
Our extensive development process started in Sydney, Australia, and hasn’t left. We began with cutting-edge scientific techniques and professional trials right here, and went toe-to-toe with leading professional haircare brands from all over the world to ensure that our products not only matched but surpassed their performance. Our formulas are still manufactured and bottled in Sydney, and shipped from our Sydney warehouse direct to your door.