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Complimentary Detangling Brush with orders over $65 (save $29.90)

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Think local, act local

Everybody needs good neighbours

We’ve been in the haircare game for a lot of years and have seen many brands come and go. In the last decade we’ve seen the big behemoths overtake everything in our lives, driving out the little guy and sending profits offshore. Well, we’re a champion for the underdog. When you buy Unwritten, you’re directly investing in an Aussie Indie hairdresser’s business, and you’re building community.

It’s our firm belief that every last little one of us can do something – whether that’s in the boardroom or in the shower – to make our little corner a little brighter and stronger for the future.

Our People
Power of commerce

Paying it forward

Developing incredible haircare products was just one layer of the Unwritten mission. Equally passionate about using the power of commerce to drive change, we set about creating a truly innovative business model, whereby for every sale we receive, we ensure that an Aussie Indie hairdresser receives a cut. 

Yep, every Tom, Dick and Sally who purchases one of our products via a reco from their Indie hairdresser is channelling funds right back into their local economy; and so, that good-looking bottle in your shower becomes about more than great hair – it’s a bona fide vehicle for change.

Why choose an Indie?
Big small changes

How to write the future

When many individuals choose to pour energy and investment into something good, we start to build a cumulative return that can be poured back into that something good… and all of sudden, our individual little changes start to make a big change. 

Our hope is to empower as many people as we can to exercise their individual power of choice and direct it towards local, honest businesses. Because it’s through each of our choices, big and small, that we write the future.

You wear your hair every day – and wash it nearly as often, so why not make it count for something?

Our Ethos

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