Product details

• What is it
• How to use it
• What’s in it?
• Good to know

Discover the secret to breathtaking blonde with the Lit Up Blonde Toning Shampoo. Tailored for those who seek luminosity and radiance in their locks, this blend harnesses the essence of Red Algae. Rich in vitamins and minerals, it imparts a sheen and strength to every strand. Dive into the restorative powers of collagen, a shield against damage, especially for the adventurous souls who've ventured into the realms of bleach.

But what truly sets this shampoo apart? Its ability to effortlessly eliminate those undesired brassy tones, ensuring your blonde remains as pristine as the day you styled it. Complementing this symphony of ingredients is a scent crafted with precision, transporting you to a realm of refreshment with every wash. And to round off this exquisite experience, Hyaluronic Acid ensures that hydration is never a concern, bringing balance to your scalp and vitality to every follicle.

For a blonde that's not just bright, but brilliantly Lit Up.

• Apply to wet hair
• Lather well - give yourself a good scalp massage while you're at it!
• Shampoo twice for best results - the first go will get rid of the dirt and residue, and the second ensures your hair can soak up all the good stuff.
• Condition DAILY with Level Up Vitamin or Bliss Out Hydro Repair Conditioners
• Use the Lit Up Blonde Toning Mask once a week to keep brassy tones at bay
• Style with So Sublime! Hydro Repair Serum for maximum scalp hydration and defence from the elements.
  

Use it like a pro! Get Indie Hairdresser Teyanah Popik’s top tips and haircare advice for Lit Up Blonde Toning Shampoo here

Aqua, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Sodium Cocoyl Sarcosinate, Cocamidopropyl Betaine, Acrylates / C10-30 Alkyl Acrylate Crosspolymer, Glycol Distearate, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium PCA, Pentylene Glycol, Erythritol, Chondrus Crispus, Collagen Amino Acids, Xanthan Gum, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Citrullus Lanatus (Watermelon) Fruit Extract, Camellia Sinensis Leaf Extract, Lactic Acid, Equisetum Arvense (Horsetail) Leaf Extract, Brachychiton Acerifolius Flower Extract, Terminalia Ferdinandiana (Kakadu) Plum Fruit Extract, Sodium Benzoate, Laureth-4, Parfum, Benzyl Alcohol, Dehydroacetic Acid, Phenoxyethanol, Sodium Hydroxide, Citric Acid, Potassium Sorbate, Mica, Titanium Dioxide, Disodium EDTA, Violet 2.

Vegan & Cruelty-free

Vegan & Cruelty-free

Aussie made

Sustainably-sourced ingredients

Sustainably packaged

Supports Reef Restoration

• What is it

  Discover the secret to breathtaking blonde with the Lit Up Blonde Toning Shampoo. Tailored for those who seek luminosity and radiance in their locks, this blend harnesses the essence of Red Algae. Rich in vitamins and minerals, it imparts a sheen and strength to every strand. Dive into the restorative powers of collagen, a shield against damage, especially for the adventurous souls who've ventured into the realms of bleach.

  But what truly sets this shampoo apart? Its ability to effortlessly eliminate those undesired brassy tones, ensuring your blonde remains as pristine as the day you styled it. Complementing this symphony of ingredients is a scent crafted with precision, transporting you to a realm of refreshment with every wash. And to round off this exquisite experience, Hyaluronic Acid ensures that hydration is never a concern, bringing balance to your scalp and vitality to every follicle.

  For a blonde that's not just bright, but brilliantly Lit Up.

• How to use it
  • Apply to wet hair
  • Lather well - give yourself a good scalp massage while you're at it!
  • Shampoo twice for best results - the first go will get rid of the dirt and residue, and the second ensures your hair can soak up all the good stuff.
  • Condition DAILY with Level Up Vitamin or Bliss Out Hydro Repair Conditioners
  • Use the Lit Up Blonde Toning Mask once a week to keep brassy tones at bay
  • Style with So Sublime! Hydro Repair Serum for maximum scalp hydration and defence from the elements.
    

  Use it like a pro! Get Indie Hairdresser Teyanah Popik’s top tips and haircare advice for Lit Up Blonde Toning Shampoo here

• What’s in it?

  Aqua, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Sodium Cocoyl Sarcosinate, Cocamidopropyl Betaine, Acrylates / C10-30 Alkyl Acrylate Crosspolymer, Glycol Distearate, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium PCA, Pentylene Glycol, Erythritol, Chondrus Crispus, Collagen Amino Acids, Xanthan Gum, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Citrullus Lanatus (Watermelon) Fruit Extract, Camellia Sinensis Leaf Extract, Lactic Acid, Equisetum Arvense (Horsetail) Leaf Extract, Brachychiton Acerifolius Flower Extract, Terminalia Ferdinandiana (Kakadu) Plum Fruit Extract, Sodium Benzoate, Laureth-4, Parfum, Benzyl Alcohol, Dehydroacetic Acid, Phenoxyethanol, Sodium Hydroxide, Citric Acid, Potassium Sorbate, Mica, Titanium Dioxide, Disodium EDTA, Violet 2.

• Good to know
  Vegan & Cruelty-free

  Vegan & Cruelty-free

  Aussie made

  Sustainably-sourced ingredients

  Sustainably packaged

  Supports Reef Restoration