This nifty power ingredient is known for its supercharged hydrating abilities - it helps to attract and retain moisture in the hair shaft, which prevents dryness and frizz. Plus, it gives the scalp a moisture boost, too!

A valuable ally for hair health, Fermented Rice Water contains amino acids, vitamins and minerals that help improve the strength and texture of your hair, and prevent dryness. This simple ingredient is also thought to replenish proteins and help with hair growth.

Punica Granatum (Pomegranate) Fruit Extract is rich in antioxidants and vitamins, making it an excellent nourishing and conditioning agent for the hair. It helps to repair damage, protect against environmental stressors, and promote a healthy scalp, resulting in strong, shiny, and vibrant hair.

Also known as vitamin B3, Niacinamide is used for its nourishing and strengthening properties. It helps to improve the hair's elasticity and resilience, preventing breakage and promoting healthy growth. It also has anti-inflammatory properties, making it great for sensitive scalps.