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Lit Up Blonde Toning Shampoo 300ml
Discover the secret to breathtaking blonde with the Lit Up Blonde Toning Shampoo. Tailored for those who seek luminosity and radiance in their locks, this blend harnesses the essence of Red Algae. Rich in vitamins and minerals, it imparts a sheen and strength to every strand. Dive into the restorative powers of collagen, a shield against damage, especially for the adventurous souls who've ventured into the realms of bleach.
But what truly sets this shampoo apart? Its ability to effortlessly eliminate those undesired brassy tones, ensuring your blonde remains as pristine as the day you styled it. Complementing this symphony of ingredients is a scent crafted with precision, transporting you to a realm of refreshment with every wash. And to round off this exquisite experience, Hyaluronic Acid ensures that hydration is never a concern, bringing balance to your scalp and vitality to every follicle.
For a blonde that's not just bright, but brilliantly Lit Up.
- Apply to wet hair
- Lather well - give yourself a good scalp massage while you're at it!
- Shampoo twice for best results - the first go will get rid of the dirt and residue, and the second ensures your hair can soak up all the good stuff.
- Condition DAILY with Level Up Vitamin or Bliss Out Hydro Repair Conditioners
- Use the Lit Up Blonde Toning Mask once a week to keep brassy tones at bay
- Style with So Sublime! Hydro Repair Serum for maximum scalp hydration and defence from the elements.
Use it like a pro! Get Indie Hairdresser Teyanah Popik’s top tips and haircare advice for Lit Up Blonde Toning Shampoo here
Aqua, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Sodium Cocoyl Sarcosinate, Cocamidopropyl Betaine, Acrylates / C10-30 Alkyl Acrylate Crosspolymer, Glycol Distearate, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium PCA, Pentylene Glycol, Erythritol, Chondrus Crispus, Collagen Amino Acids, Xanthan Gum, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Citrullus Lanatus (Watermelon) Fruit Extract, Camellia Sinensis Leaf Extract, Lactic Acid, Equisetum Arvense (Horsetail) Leaf Extract, Brachychiton Acerifolius Flower Extract, Terminalia Ferdinandiana (Kakadu) Plum Fruit Extract, Sodium Benzoate, Laureth-4, Parfum, Benzyl Alcohol, Dehydroacetic Acid, Phenoxyethanol, Sodium Hydroxide, Citric Acid, Potassium Sorbate, Mica, Titanium Dioxide, Disodium EDTA, Violet 2.

Vegan & Cruelty-free

No nasties

Aussie made

Sustainably-sourced ingredients

Sustainably packaged

Supports Reef Restoration


Level Up Vitamin Conditioner 300ml






Level Up Vitamin Conditioner 300ml
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Bliss Out Hydro Repair Conditioner 300ml






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So Sublime! Hydro Repair Serum 100ml






So Sublime! Hydro Repair Serum 100ml
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139 ReviewsHero Ingredients

Red Algae
This marine superfood is a rich source of nutrients for scalp and hair, including the pigment beta-carotene and potent antioxidants zeaxanthin and lutein that help shield against pollution. The natural polysaccharides, peptides, and amino acids in red algae also help scalp and hair to stay hydrated.

Hydrolysed Hyaluronic Acid
This nifty power ingredient is known for its supercharged hydrating abilities - it helps to attract and retain moisture in the hair shaft, which prevents dryness and frizz. Plus, it gives the scalp a moisture boost, too!

Watermelon
Citrullus Lanatus (Watermelon) Fruit Extract contains citrulline that increases the level of arginine, an amino acid that helps build protein. This makes watermelon great for promoting healthy, strong hair growth, while keeping it hydrated and refreshed.

Flame Tree Extract
Native to subtropical eastern coastal regions of Australia, Flame Tree is famous for its bright red bell-shaped flowers that give us Brachychiton Acerifolius Flower Extract (Flame Tree Extract), which is rich in amino acids and antioxidants that help your blonde stay conditioned and your scalp calm.
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76 ReviewsHow to use Lit Up Blonde Toning Shampoo
Indie Hairdresser Teyanah Popik shows you how to get the best from Lit Up Blonde Toning Shampoo, along with bonus haircare tips for a bright and happy blonde!


Minerals in water (hard water), sun, pollution
Your awesome stylist has just given you the best blonde of your life and 2 weeks later, it feels like a dull, hot mess. What the hell?! Yep, there’s a whole world of silent threats out there just nipping away at your perfect blonde, but lucky for you, we know where they live and how to combat them before they wreak havoc on your freshly lightened ‘do.