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Our Formulas

The very best homegrown, science-y stuff

We know that the ultimate stamp of approval for any haircare product comes from the professionals themselves - the hairdressers. That’s why performance has and always will be our number one priority for Unwritten; we went the extra mile to create products that hairdressers would bend over backwards to use, recommend and see clients come back for time and time again. 

Unwritten formulas were brought to life by a team of dedicated Aussie scientists and hairdressers who dove headfirst into the latest hairy technology to source high-performance, low-irritant, health- and planet-conscious ingredients. We spared no expense on the best raw materials, always staying true to our commitment to natural ingredients, responsible farming and animal welfare - our PETA certification is verified proof that our bottled formulas are 100% cruelty-free.

Our extensive development process was carried out right here in Australia, with cutting-edge scientific techniques and professional haircare and consumer trials. We went toe-to-toe with leading professional haircare brands to ensure that our products not only matched but surpassed their performance - even with price-tags more than double ours! 

Our advantage - and now your advantage - is that we started Unwritten from scratch. Every outcome has been a thoughtfully curated decision to build a brand and product that’s honest with you, feels great and works every time.

Our Ethos
Our Fragrances

The spirit of the Aussie wilderness

Haircare doesn’t have to be all function, we believe it has the power to spoil, relax, and transport you. So, to create our signature fragrances, we took inspiration from the complex scents of luxury perfumes and infused the essence of native Australian botanicals to evoke the spirit of our beautiful Aussie wilderness. Our hope is that every time you shampoo, condition, treat and style, you’ll be carried away to the heart of our sun-kissed land.

Science & Ingredients
Our Design

She’s beauty and she’s grace

Drawing from the raw and untamed Australian landscape, we wanted the Unwritten bottles to feel like a work of art and a unique representation of our homeland. We partnered with one of Australia’s leading industrial design firms, Vert Designs, to create a graceful and functional bottle that sits alongside the style and practicality of homewares. Don’t be fooled - this beauty is as user-friendly and eco-conscious as she is pretty to look at.

We hope she gives you lush shower vibes! Why not show us? Snap a pic and tag us on Instagram @unwritten.hair.

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