We know that the ultimate stamp of approval for any haircare product comes from the professionals themselves - the hairdressers. That’s why performance has and always will be our number one priority for Unwritten; we went the extra mile to create products that hairdressers would bend over backwards to use, recommend and see clients come back for time and time again. 

Unwritten formulas were brought to life by a team of dedicated Aussie scientists and hairdressers who dove headfirst into the latest hairy technology to source high-performance, low-irritant, health- and planet-conscious ingredients. We spared no expense on the best raw materials, always staying true to our commitment to natural ingredients, responsible farming and animal welfare - our PETA certification is verified proof that our bottled formulas are 100% cruelty-free.

Our extensive development process was carried out right here in Australia, with cutting-edge scientific techniques and professional haircare and consumer trials. We went toe-to-toe with leading professional haircare brands to ensure that our products not only matched but surpassed their performance - even with price-tags more than double ours! 

Our advantage - and now your advantage - is that we started Unwritten from scratch. Every outcome has been a thoughtfully curated decision to build a brand and product that’s honest with you, feels great and works every time.